TECHNICAL
CONTENT
PREMIUM
When should you consider SEO training?
Search engine optimization has changed a lot over the years. In the past, targeting a single keyword and a text of 300 words were sufficient to rank visibly on Google or Bing. Today, in addition to a few technical requirements, high-quality and comprehensive content is needed above all. Furthermore topic authority and shown expertise play a weighty role in order to sustainably prevail against strong competition. With the triumph of artificial intelligences such as ChatGPT, search engine optimization can also be made even more efficient. If you are not found on Google for your services or products, or if you have had to cede positions to your competition over time, our SEO training is just right for you.
With the help of Klickstream’s SEO seminars you can:
develop a deep understanding of search engines
have your website crawled in a technically clean way
create high quality and high ranking content
build external authority and reputation for EAT
effectively transfer SEO knowledge into your team
Your advantages over other trainings:
your website and your business are in focus
content individually tailored to your company
one price – no matter how many people participate on your side
no anonymous participation groups without practical reference
personal contact
Who is suitable for our SEO seminars?
Companies
Agencies
Freelancers
Technical SEO Course
This SEO workshop deals with all technical aspects of search engine optimization on your website. You will learn how search engines work and how you can actively control the crawl budget with a sitemap and robots.txt. Furthermore, you will get a profound insight into optimization options for loading times, redirects and various indexing options. We will also highlight the best practices of internal and external linking as well as the functionality and use of structured data. Finally, we show you which KPIs and tools you can use to measure and optimize search engine success.
Individual dates
Unlimited number of participants
Certification
Content SEO Course
The Content SEO Seminar focuses on the semantic understanding of search engines and the content preparation of topics. The basis for this is Google’s Quality Guidelines with an eye on search intent and search interpretation as well as content quality. You will learn how to research, structure and write content for sustainable rankings. Furthermore, we highlight brand and expertise building for E-A-T to create a topic authority. The content area is rounded off with best practices on titles, meta description and image SEO as well as experience values from the quality rater scene.
Individual dates
Unlimited number of participants
Certification
Alex Rasper
Online Marketing Consultant
Workshop Host & Trainer
Your instructor:
Alex is an independent online marketing consultant and Head of Online Marketing at Ironshark GmbH. In his five years as a quality rater with Google, he evaluated over 40,000 websites in terms of user benefit, page quality and expertise. This experience forms the basis for his successful SEO strategies in search engine marketing. He regularly shares his knowledge in professional articles or as a speaker at conferences, such as most recently at SEO/SEA World in October 2021.
photo credits: @unsplash; author Leone Venter; ID VieM9BdZKFo | own photos & illustrations